Zee Entertainment Enterprises Limited (ZEEL) aspires to strengthen its digital presence by creating brand solutions for clients on the digital platforms that is imperative to the organization’s growth. With this objective, Zee Entertainment Enterprises Ltd. (ZEEL) today announced the appointment of Anjana Kshetry as Head - Brand Solutions, Zee Digital. In her new role, Kshetry will report to. Debashish Ghosh, Chief Knowledge Officer, Essel Group.
Kshetry will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. She will also be responsible for leveraging the ZEE Sales team for integration of digital propositions with TV sales propositions in the most optimum manner. Furthermore, she will be looking at Brand integration opportunities in the digital arenas being explored with Essel Vision.
Kshetry was previously the Senior Vice President – Sales & Brand Solutions, heading the National Sales portfolio for Brand Solutions and Zee Khana Khazana. She has been associated with ZEE for about 14 years, and has worked with the organization in multiple capacities. She started in the Marketing Team for the Zee English cluster and subsequently led the national sales portfolio for Zee Music, Zee Café & Zee Studio and Zee Khana Khazana. She has spearheaded various client led sales initiatives for building client relations at the top levels by way of CRM activities. She was instrumental in achieving key milestones like Tata Tea Power of 49 initiatives, Vim Maharashtrachi Sugran – cookery based reality show on Zee Marathi, Fair & Lovely 5 crore challenges on Zee TV & Zee Marathi and Intel as Technology Partner on SRGMP on Zee TV.