Top Story


Home >> Digital >> Article

Zee, too, taps cricket fever with

Font Size   16
Zee, too, taps cricket fever with

With Cricket World Cup just nine days away, there is an overload of the game in the air waves as well as cyber space. One of the latest such initiatives is from Zee News, which has launched a cricket news site,

The site was launched by cricketers Maninder Singh, Nikhil Chopra and Vinod Kambli, who along with Zaheer Abbas and Steve Waugh, are among some of the regular contributors to various columns on the website.

Harish Doraiswamy, CEO, Zee News Ltd, said, “Cricket is a greatest passion of Indians across the world, and through our initiative we are thrilled to be a part of it.”

The website claims to cover every aspect of the game. Along with comprehensive information on the game, the site’s visitors can enjoy easy navigation and real time updates about the happenings on the field.

Apart from the sections, which are dedicated to specific areas of interests like One Day Internationals, Test Matches, Twenty20, First-Class Cricket and Women’s Cricket, every international team enjoys a separate space on the site.

Commencement of biggest Cricket event will see live coverage of multiple matches embellished with graphs, manhattans, wagon wheels, ball-by-ball commentary and a live scorecard on the site. Readers can relive the highlights through excerpts from the live commentary on the site. A Fan’s Diary gives readers a chance to rub shoulders with the pundits of the game by refuting or rebuffing their opinions by recording their views online. also has a section devoted to the past and the present of the game in India from its humble beginnings during the ‘Raj’ and to its present ‘cult’ status in the History of Indian Cricket.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video