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ZEE Digital Convergence Limited launches video on demand platform- 'OZEE

27-February-2016
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ZEE Digital Convergence Limited launches video on demand platform- 'OZEE

ZEE Digital Convergence Limited (ZDCL), the digital arm of Zee Entertainment Enterprises Limited (ZEEL) has announced the launch of a new video on demand platform, OZEE. The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. The name hence inspired by the ‘O’ symbolizing the circle that encompasses our universe and the entertainment we seek in it.

Commenting on the launch, Punit Goenka, MD and CEO of Zee Entertainment Enterprises Limited, said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”

On the occasion, Debashish Ghosh, CEO, ZEE Digital Convergence Limited, further stated, “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE - irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE - which viewers have loved over decades - it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”.

Karan Jaitapkar, Business Head, OZEE said, “OZEE is not like any other video on demand platform. We believe we are an all-encompassing social entertainment solution that every individual can leverage. They can seek their special dose of entertainment at their convenience and enjoy, share and celebrate at their own pace.”

OZEE caters to a much larger and valuable target audience the primary focus will be the 18-24 year olds who live by the ‘Apne Pace Ki Zindagi’ and seek ‘Entertainment now’.

With access across all devices and platforms (Android, iOS), viewers can consume OZEE free of cost. Designed to provide the best video experience and seamless quality entertainment across the world, OZEE promises be the one-stop destination that showcases  ZEE Network content (shows – Fiction and Non-Fiction, movies, ZEE music and other videos) in different languages like Marathi, Telugu, Tamil, Bangla and Kannada. Some of OZEE’s key features include a superior interactive video viewing experience even over low bandwidth connections across devices; follow this show, timely notifications.

OZEE will launch with the enclosed shows across each channel:

Channels Shows
ZEE TV Kumkum Bhagya Jamai Raja Tashn-E-Ishq Ek Tha Raja, Ek Thi Raani
&TV Bhabi Ji Ghar Par Hai Yen Kahan Aa Gaye Hum Gangaa Adhuri Kahani Hamari
ZEE Kannada Weekend With Ramesh Season 2 Sa Re GA Ma Pa Season11 Sa Re GA Ma Pa Lil Champs Season 10 Oggarane Dabbi
ZEE Bangla Mirakkel Akkel Challenger Season 9 Goyendra Ginni Sa Re Ga Ma Pa 2015 Sangeet Er Shera Mancha Kojagori
ZEE Marathi Dil Dosti Duniyadaari Honaar Suun Me Hyaa Gharchi Chala Hawa Yeu Dya Ka Re Durava
ZEE Tamil Solvathellam Unmai Lakshmi Vanthachu Simply Kushboo Olimayamana Ethirkalam
ZEE Telugu Varudhini Parinayam Muddha Mandaram Konchem Touch lo Unte Chepta Season 2 America Ammayi
Zindagi Aadhe Adhoore Bhaage Re Mann    

 

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.