Top Story

e4m_logo.png

Home >> Digital >> Article

Zee awards digital biz to Interactive Avenues

18-July-2012
Font Size   16
Share
Zee awards digital biz to Interactive Avenues

Zee Network, one of the largest television broadcast networks in India, has awarded its digital and social media marketing duties to Interactive Avenues. The agency will handle duties of Zee TV and Zee Cinema.

It is learnt that the agency has started working on the client’s Facebook and other social media accounts. The win came after a multi-agency pitch that was called three months ago.

A senior client servicing executive of Interactive Avenues and a senior marketing manager of Zee Network have confirmed the development to exchange4media. Amardeep Singh, Co-Founder and CEO of Interactive Avenues neither confirmed nor denied the development.

Digital has become an important part of marketing strategies of most GECs. Zee itself had undertaken an extensive initiative for its popular show Dance India Dance and other such big ticket properties. The appointment of Interactive Avenues leads to further expectation from Zee on its digital communication.

Interactive Avenues, which started digital media marketing in 2006, handles digital duties of several clients across sectors such as finance, telecom, automobiles, travel, e-commerce, IT, FMCG and education. It has created some award winning campaigns for clients such as American Express, Reliance Life Insurance, Mahindra & Mahindra and Mumbai Fighters.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership