Zee Network, one of the largest television broadcast networks in India, has awarded its digital and social media marketing duties to Interactive Avenues. The agency will handle duties of Zee TV and Zee Cinema.
It is learnt that the agency has started working on the client’s Facebook and other social media accounts. The win came after a multi-agency pitch that was called three months ago.
A senior client servicing executive of Interactive Avenues and a senior marketing manager of Zee Network have confirmed the development to exchange4media. Amardeep Singh, Co-Founder and CEO of Interactive Avenues neither confirmed nor denied the development.
Digital has become an important part of marketing strategies of most GECs. Zee itself had undertaken an extensive initiative for its popular show Dance India Dance and other such big ticket properties. The appointment of Interactive Avenues leads to further expectation from Zee on its digital communication.
Interactive Avenues, which started digital media marketing in 2006, handles digital duties of several clients across sectors such as finance, telecom, automobiles, travel, e-commerce, IT, FMCG and education. It has created some award winning campaigns for clients such as American Express, Reliance Life Insurance, Mahindra & Mahindra and Mumbai Fighters.