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Zedo unveils breakthrough in Internet ad reporting technology

08-July-2008
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Zedo unveils breakthrough in Internet ad reporting technology

Zedo has launched for the very first time a breakthrough in Internet ad reporting technology. Named Zedo Ad Sequence Deep Dive Report, the report shows performance of ads per user along the frequency of impressions. Zedo Inc is a Silicon Valley-based company and is an ad server for new websites and the third largest ad serving company.

The graph is designed for new Internet sites like photo sites, social sites and game sites, where users stay on for a considerable amount of time. The ads a user sees first have a higher click through rate (CTR) than those seen later.

Roy de Souza, CEO, Zedo, said, “We released lots of great features at ad:tech San Francisco and customers loved them. Therefore, we are keeping up this development pace, helping our customers make more money. Customers particularly love and always ask for better reporting, so we went ahead and built this novel tool. This report is unique and only available from Zedo.”

He further claimed, “These reports instantly provide a deep insight into what is happening on a site. Looking at it per channel is truly an eye opener that must be seen to be believed. With this groundbreaking report, Zedo has extended its leadership in ad serving for high volume sites, in ad network optimisation and in behavioral targeting. They all depend on knowing the different CTR across the sequence and now you can see it.”

In addition, Zedo Ad Sequence Deep Dive Report allows publishers to view performance of ads depending on where they are in the sequence: the 1st position, the 2nd, the 3rd, etc. This exposes new revenue opportunities by giving details of where an advertiser can get better performance. The report is available per country and per ad placement. It helps publishers to see performance of ad networks across the sequence and, therefore, optimise the sequence to give the best performance to the highest paying networks or advertisers.

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