Top Story


Home >> Digital >> Article

Zedo unveils breakthrough in Internet ad reporting technology

Font Size   16
Zedo unveils breakthrough in Internet ad reporting technology

Zedo has launched for the very first time a breakthrough in Internet ad reporting technology. Named Zedo Ad Sequence Deep Dive Report, the report shows performance of ads per user along the frequency of impressions. Zedo Inc is a Silicon Valley-based company and is an ad server for new websites and the third largest ad serving company.

The graph is designed for new Internet sites like photo sites, social sites and game sites, where users stay on for a considerable amount of time. The ads a user sees first have a higher click through rate (CTR) than those seen later.

Roy de Souza, CEO, Zedo, said, “We released lots of great features at ad:tech San Francisco and customers loved them. Therefore, we are keeping up this development pace, helping our customers make more money. Customers particularly love and always ask for better reporting, so we went ahead and built this novel tool. This report is unique and only available from Zedo.”

He further claimed, “These reports instantly provide a deep insight into what is happening on a site. Looking at it per channel is truly an eye opener that must be seen to be believed. With this groundbreaking report, Zedo has extended its leadership in ad serving for high volume sites, in ad network optimisation and in behavioral targeting. They all depend on knowing the different CTR across the sequence and now you can see it.”

In addition, Zedo Ad Sequence Deep Dive Report allows publishers to view performance of ads depending on where they are in the sequence: the 1st position, the 2nd, the 3rd, etc. This exposes new revenue opportunities by giving details of where an advertiser can get better performance. The report is available per country and per ad placement. It helps publishers to see performance of ad networks across the sequence and, therefore, optimise the sequence to give the best performance to the highest paying networks or advertisers.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...