launches first ever game based on South Indian movie launches first ever game based on South Indian movie

Author | exchange4media Mumbai Bureau | Saturday, Jul 21,2007 9:02 AM

A- launches first ever game based on South Indian movie

Zapak Digital Entertainment Ltd has announced the launch of ‘The Kireedam Game’, which is based on the South Indian movie ‘Kireedam’. The game would be the first to be based on a South Indian movie. The film, which revolves around a father-son relationship, has been presented by Adlabs Films and produced by Suresh Balaj.

Speaking about the association, Vijay, writer and director of the film ‘Kireedam’, said, “It is every director’s dream to have as many extensions to his movie as possible, which will keep his creation alive in the minds of the viewers. Hence, we decided to have a game based on it so that the player can experience the thrill and excitement of the movie. As ‘Kireedam’ is an action flick, we wanted to have a shootout-based game and we are excited to have it launched on, India’s leading gaming portal.”

In the game, the player has to help Shakti, a character in the film, kill the gangsters, while undergoing police training using different weapons. The highest scorer can win ‘Kireedam’ premiere passes and music CDs.

Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd, said, “Movies are a craze in India, and, down South, movie stars are worshipped as Gods. South Indian movies are made with such grandeur and on such a scale, that it made sense to launch a game on one. ‘Kireedam’ is an action-based flick and therefore merited a game based on first person shooter, or FPS. While we have two games based on Hollywood blockbusters, this is the first Indian movie based game for us at Zapak.”

Anil Arjun, Head, Adlabs Films, said that the secret behind the success of a particular movie was in creating a space in the minds of the viewers. He further said that the game on the movie ‘Kireedam’ was a way of giving the viewers a feel of the movie. Commenting on the selection of the right partner, Arjun said, “ was an obvious choice as they have exposed India to the gaming world like no one else has, and has provided gamers with content that earlier was available on only international websites.”

Tags: e4m

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