Zapak, the online gaming portal from Reliance
Entertainment, has announced the launch of Zapak.tv.
The new initiative will provide all the latest dope on
the gaming industry with loads of diverse channels,
including celebrity chats and game reviews. The launch
also saw Zapak tie up with actress Bipasha Basu for a
game titled ‘Beach Blaze’.
Rohit Sharma, COO, Zapak Digital Entertainment Ltd,
said, “Launching Zapak.tv at this stage will guarantee
player loyalty and ensure that the players keep coming
back for more. Moreover, we will be using it for
advertisements as well once the beta phase is
completed. And surely it is one of our revenue
Players will be able to host fun and gaming related
video content on Zapak.tv by writing to it and sending
across their videos. The content for Zapak.tv is being
created by an in-house production team that will
showcase game previews and reviews, cheat codes, and
also celeb chats in the offering.
Speaking on the occasion, Rajesh Sawhney, President,
Reliance Entertainment Ltd, said, “Bollywood is
probably the biggest craze in India. We at Zapak.com
are helping visitors on our website play out their
fantasies by letting them be or play with their
According to Sharma, the gaming portal had exceeded
their expectations and “has reached 500,000
registrations and crossed 50,000,000 page views since
its launch on November 25, 2006. We aim to capitalise
on this success. We have tied up with international
companies for top titles in casual gaming. We are also
tying up with Bollywood stars to establish a better
connect with the players”.