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Zapak ties up with brands to provide goodies for new subscriptions

Zapak ties up with brands to provide goodies for new subscriptions

Author | Jagadeesh Krishnamurthy | Thursday, Jan 04,2007 8:23 AM

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Zapak ties up with brands to provide goodies for new subscriptions

Zapak, the online gaming portal from Reliance Entertainment, has announced their plans to give away gifts to new subscribers. The portal has taken forward its plans of associating with brands in a major way for this.

It may be recalled that Arun Mehra, CMO, Zapak Digital Entertainment Ltd, had mentioned to exchange4media some time back that the company planned to forge alliances with brands for co-promotions.

The company has associated with Zod, Makemytrip.com, Nvidia and Reliance World for this new initiative to rope in new subscribers. Taking their promotional strategy of experiential marketing forward, the portal is now trying to woo new members by providing gifts from the associated brands.

Mehra had also previously mentioned about Zapak’s plans to create ‘advergaming’ or branded games for the site in the coming weeks.

Tags: e4m

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