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Zapak launches Zuma with PopCap Games

16-May-2007
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Zapak launches Zuma with PopCap Games

Gaming portal Zapak.com has announced the launch of Zuma, one of the world’s most popular games, through its partnership with the publisher of casual games, PopCap Games. Zapak has launched this game in the free-to-play and downloadable category. According to a press communiqué, the online free-to-play version has given Zapak an average of 1,40,000 page views a day in its first week itself, and approximately 10,000 users have been downloading the free trial version daily.

While the downloadable version of Zuma on international portals is sold for $20, Zapak has brought in this game to India at a special pricing of Rs 149. Zapak.com is the only website in India to offer this game.

Rohit Sharma, COO, Zapak Digital Entertainment Ltd, said, “Zuma has been an enormous blockbuster in the casual gaming segment, and is one of the most engaging games. Zuma appeals to the broadest possible audience -- it is as addictive for a five-year-old as for a 70-year-old. Zuma is now available on Zapak and we are proud to have broken the price barrier for the Indian audience by introducing some of the best international content at a tenth of the international pricing.”

About the association, James Gwertzman, Vice President-Asia Pacific, PopCap Games, said, “India is a growing market that everyone is taking note of. We are happy to make our entry into India with Zapak.com. Our games have been top grossers globally, and we are sure the Indian audience will embrace them. The pricing at which Zapak is introducing Zuma in India is sure to lure a lot of gamers.” Launched by PopCap in 2003, Zuma has been a bestseller in the casual games category for a long time. There have been over 25 million downloads of this game worldwide, and the game has won several awards from online gaming community websites like IGN.com, Real Arcade and Adrenaline Vault.

Zapak will make available 16 top games from PopCap to its users in India, including worldwide hits like Bejeweled, Big Money, AstroPop and Bookworm. All these games will be available in free-to-play web versions along with downloadable deluxe versions. Deluxe versions of all games will be available with a 60-minute free trial.

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