Zapak Digital Entertainment Ltd, a Reliance ADA Group venture, is going global. The online gaming company has launched Zapakworld.com in Kiev, Ukraine. This initiative marks the company’s entry in the international market.
Zapakworld.com, a multilingual user-generated gaming website, is currently available in Spanish, French, Russia, Portuguese, English and Hindi. Many more languages will be added at regular intervals. At present, Zapak claims to have over 12,000 single player games available on the website. Zapakworld will introduce multiplayer games on the portal soon. Currently, there are games available from all the genres of casual gaming, including Racing, Cricket, Shooting, Arcade, Action, Strategy, Puzzles, Cooking, etc.
Zapak has also announced its plans to launch its casual gaming business in Russia. The company’s strategy is to focus on BRIC nations to create its global footprint. Zapak is looking at launching its business in Russia through the joint venture route and is scouting for a potential partner.
Rohit Sharma, COO, Zapak, said, “After creating an Internet gaming success story in the Indian market, Zapak is now creating an offering for the global consumer with Zapakworld.com. With the best aggregation of content, a robust proprietary technology platform and unique community features, Zapakworld.com is the most comprehensive offering in the space in the world today.”
“As the next step to expand our global presence, Zapak’s strategy is to focus on BRIC nations to create its global footprint. The reasons for the choice of BRIC nations are similarities in consumer behaviour and digital trends vis-à-vis PC and Internet penetration,” Sharma added.