This might not go down too well with the bosses, but according to a recent I-Cube report, a majority of Zapak’s registered user base of 3.2 million accessed the gaming site from offices, with an average 20 minutes spent every day gaming. Keeping this figure in mind, Zapak has announced the Corporate Gamer 2008 tournament targeting office gamers. The tournament will be held in Mumbai, Delhi and Bangalore.
The I-Cube report further revealed that 75 per cent of gamers indulged in casual games while rest of them played hardcore games like Counter Strike set up on office LANs.
According to Rohit Sharma, COO, Zapak Digital Entertainment, playing games was a good stress buster. Noting that Corporate Gamer 2008 would have a mix of hardcore games and casual games, Sharma added that it would be promoted across all mediums. “We will be using a lot of online publicity through our site along with TV spots. There will be a 360-degree campaign on the initiative with BTL activities at the key centres,” he further said.
The three-city preliminaries would be held over two weekends of February culminating in a national final in Mumbai on February 23, 2008. The initiative is being handled by Zapak Live, an internal division handling tournaments, events and contests for Zapak.com.