Top Story


Home >> Digital >> Article

Zapak and ZOD! promotional campaign taps potential gamers

Font Size   16
Zapak and ZOD! promotional campaign taps potential gamers

Zapak and ZOD! Club Wear have come together for a new promotion that will involve both, the gaming portal and the apparel outlets across the nation. Buying a shirt from ZOD! will entitle the buyer for a scratch card with which he/she can play the ‘4-Wheel Fury’ game on that can give a chance to win the lucky draw prize of a ‘4-Wheel Fury ATV Quad.

Commenting on this initiative between on-line gaming and the apparel player, Arun Mehra, CMO, Zapak Digital Entertainment Limited, said, “The ZOD! Club Wear consumer is a potential gamer, if not already an avid one. This initiative between Zapak and ZOD! Club Wear taps the mindset of this consumer and draws him to start playing on-line”

Imraan Surve, Vice President-Marketing, ZOD! Club Wear, added, “Since 2002, we pioneered on-line apparel marketing that targets the young, trendy male through strategic alliances. Zapak offered the perfect fit with its on-line gaming.”

Around 180 ZOD! retail outlets at different stores will be used for this promotional campaign.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign