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Zapak and ZOD! promotional campaign taps potential gamers

Zapak and ZOD! promotional campaign taps potential gamers

Author | exchange4media Mumbai Bureau | Wednesday, May 23,2007 9:06 AM

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Zapak and ZOD! promotional campaign taps potential gamers

Zapak and ZOD! Club Wear have come together for a new promotion that will involve both, the gaming portal and the apparel outlets across the nation. Buying a shirt from ZOD! will entitle the buyer for a scratch card with which he/she can play the ‘4-Wheel Fury’ game on Zapak.com that can give a chance to win the lucky draw prize of a ‘4-Wheel Fury ATV Quad.

Commenting on this initiative between on-line gaming and the apparel player, Arun Mehra, CMO, Zapak Digital Entertainment Limited, said, “The ZOD! Club Wear consumer is a potential gamer, if not already an avid one. This initiative between Zapak and ZOD! Club Wear taps the mindset of this consumer and draws him to start playing on-line”

Imraan Surve, Vice President-Marketing, ZOD! Club Wear, added, “Since 2002, we pioneered on-line apparel marketing that targets the young, trendy male through strategic alliances. Zapak offered the perfect fit with its on-line gaming.”

Around 180 ZOD! retail outlets at different stores will be used for this promotional campaign.

Tags: e4m

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