Top Story


Home >> Digital >> Article

Yusuf Omar joins Hindustan Times as Mobile Editor

Font Size   16
Yusuf Omar joins Hindustan Times as Mobile Editor

Hindustan Times has appointed Yusuf Omar as its Mobile Editor. The award-winning mobile journalist is an Indian by origin but holds the citizenships of the United Kingdom, Australia and South Africa.

Prior to joining HT, Omar was working for eNCA, a 24*7 television channel in South Africa. He has reported on several critical issues as a foreign affairs correspondent including the Syrian civil war.

Omar’s work at HT will revolve around creating 750 mobile journalists for the English language daily. The move is set to bolster HT’s digital first policy and provide a further impetus to alternate forms of storytelling.

“I have the biggest creative mandate to drive innovation in news. People think that legacy institutions like HT would be old fashioned and technologically slow, but I’ve experienced quite the opposite,” says Omar who joined the organisation a month ago.

He emphasizes that the digital resources at HT are not as “lavish as the digitally native start-ups” but that only enables the organisation to do more experimenting and creative storytelling.

According to Omar, “India’s media scene is only beginning to understand the disruptive speed of mobile journalism. Broadcasters who always shoot horizontal and on a tripod –beware! That’s TV talk. Mobile journalism has no rules. Make the internet dance with compelling storytelling tools, not rules.”

Till recently Omar was a Duke Media Follow and researched on Snapchat storytelling. At HT, he will be reporting to the Chief Content Officer Nic Dawes.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign