YouTube users in India will see more local language content on Home and Trending. Based on a user’s watch history, YouTube will automatically identify the preferred Indian language - from Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu - and display more content in that language on Home.
The language preference is based on a combination of the user interface language, watch history, and location. If you think that YouTube has identified the wrong language for you, you can change your language. Or you can simply watch more videos in your language, and YouTube will gradually correct itself.
As a result, you will see more local language content in two places on YouTube:
1. On Home, there will be more local language content such as movies and music, especially for first time users. Existing YouTube users will continue to receive great recommendations based on what they watch.
2. Trending will now show trending videos based on local language. For example, if Tamil is indicated as the preferred language, Trending will contain videos that are trending amongst Tamil-speaking users in India.
“We are excited to help more Indians find content in their local languages, especially those who are coming online for the first time. We hope this will make their experience even more engaging and relevant. We’re equally excited to help regional content creators reach audiences in their local languages more quickly,” posted Marcel Gordon, Product Manager, YouTube
“This feature has started rolling out for all users. We hope that you enjoy discovering the wealth of local content available on YouTube in all languages,” he added.