YouTube officially announced the launch of YouTube Partner Program in India, which will enable all original video content creators to become a content partner with YouTube and monetize their work on YouTube through advertising. YouTube has been selectively working with original Indian creators as part of its pilot program in India since last December, and many content creators have already started reaping the benefits of the program.
The Partner Program is YouTube's way of sharing advertising revenue with its most popular and successful video creators.Once a video creator has been accepted to the Partner Program,ads start appearing overlaid or next to their videos. YouTube then splits the revenue generated by those ads with the partner,with the majority share going to the partner.As a YouTube partner one can share in the revenue generated for the videos watched and also rent steaming videos directly to the viewers. YouTube's analytics and content management tools, YouTube partner can target their preferred demographics and protect their copyrights, which providing viewers with a high-quality branded experience.
YouTube Partner Program has a strong community of over 20,000 plus content creators across the globe, and every year YouTube pays out millions of dollars to people through the Partner Program, with hundreds of partners making more than $100,000 per year and thousands of partners make more than $1,000 per month.
Talking about the launch in India to exchange4media, David MacDonald,head of YouTube Content operations, Asia Pacific, said, “We chose India as our next Asian destination after Japan for our investments after looking at the vibrancy that this market has in terms of content generation. Another primary reason to come to India is because of potential growth of advertising market that we have seen in the recent time. With the launch of YouTube Partner Program in India we will create a whole new eco system for economic use taking the Partner Program to the next level. There is a strong demand for Indian content on YouTube, and this program will help original video content creators in India to make money from their content. YouTube has been a great platform for Indian content as demonstrated by the successes of the Indian Premier League and our Bollywood studio partners.”
He further said, “We would want to grow our base and function in India by increasing the average 21.7 millions Indian YouTube views per month that we have now and target the 10 billion Indian Internet users.We are opening up that very platform to all kinds of media companies and original video content creators big or small in India to help them monetize their content on YouTube platform.” YouTube Partner Program has set up its separate team in India which will take care of the Indian operations. Presently this team is headed by David Macdonald and they might make senior appointments in India sometime soon.
Abhigyan Jha, Creator, Jay Hind! and founder & CEO, Undercover Productions Ltd, one of the one successful Indian YouTube partners, said, “It’s early days for full format shows on the Internet but we see a huge potential on platforms like YouTube as the audience is already there and we just need to provide them with high quality content.Jay Hind ! is the first TV show in India to be shot on HD, way back in 2009 - YouTube made it possible to watch Jay Hind.”