Whacked Out Media, one of Asia’s biggest YouTube multi-channel networks, has surpassed the 500 Million monthly views milestone on YouTube in the month of May 2016. It is definitely no small feat for a company which started off monetizing its own content on the platform back in 2011. Five years since, Whacked out has placed itself among the top MCNs of YouTube, serving hundreds of partners and creators.
With some stunning statistics like total watch-time of a whopping 1.6 billion minutes in May, Whacked Out trusts its “organic” strategies. This is done through directly engaging with the video and social communities without any paid advertising at all. A strong presence on social media alongside the right SEO strategy - this remains the core reason for their phenomenal growth on digital media so far.
Another part of their success story comes from strategic partnerships with competent content creators like Kalaipuli S. Thanu (V creations), PVP Global, Bosskey TV etc., helping the total views per month to cross 511 million last month. It goes without saying, that the V Creations’ Kabali teaser, which went on to become the highest watched Indian teaser of all time with over 20 million views, had the creative genius of Whacked Out behind its video promotion strategy. Their other top performers include PVP Global (Brahmotsavam), Nursery Rhymes Channel and Telugu FilmNagar.
When asked about reaching this milestone, Rama Krishna Veerapaneni, Managing Director of Whacked Out Media said, “We started with a vision on YouTube in 2011 and have now grown to be one of the largest partners of YouTube in the APAC region. We have half a billion YouTube views across our channels and for us, every view and watched minute counts. Whacked Out has always grown organically along with its partners ’.
Whacked Out has been creating, publishing and distributing content on YouTube and other platforms consistently and effectively for half a decade now and it shows no signs of stopping. It is also a major player in Audience Development on Social Media platforms such as Facebook, Twitter and Instagram. These are organically leveraged to develop audiences for their YouTube Channels rather than paid advertising.