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YouTube Go beta app launches in India

06-April-2017
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YouTube Go beta app launches in India

Google has launched YouTube Go, a YouTube app re-imagined for the next generation of YouTube users, in India, following up on its announcement at the Google for India event held in September.   

The app was launched on Wednesday, after months of expanded testing and refinement. The beta version of YouTube Go is now available for download on Google Play Store.

YouTube Go has been designed from the ground up, with four main principles in mind: It’s relatable, with fresh and relevant video recommendations tailored to preferences; the app is designed to be offline first and improve the experience of watching videos on a slower network; it gives the user more control over data usage by providing choice and transparency into the amount of data spent on streaming or saving videos. And finally, it’s social, allowing one to share videos quickly and easily with friends nearby, Google said in a statement.

Key features of YouTube Go include:

A home built for you: YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about.

Preview videos before you save or watch: On YouTube Go, you get to see a preview of the video when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it.

Choose your resolution when saving or streaming videos: You can choose to save a video for offline viewing later or stream it now. And the app also allows you to choose the amount of data you’d like to spend on that video.

Share videos with friends nearby: Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.

The company will hold several activities in Udaipur over the coming weeks to glean more insights from users on the ground.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.