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Youtube drives online video mania even in India

17-August-2006
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Youtube drives online video mania even in India

Youtube.com, the online portal where people can watch and share videos, has broken into the comScore Media Metrix Top 50 websites for the first time, debuting at No. 40 with 16 million visitors. Video mania also drove a two-fold increase in traffic to MySpace Videos, which had 20 million visitors, trailing only Yahoo! Video with 21.1 million visitors, up 28 per cent from June figures.

Interestingly, Alexa.com, which tracks traffic of websites all over the world, ranks Youtube as the 16th most popular website. Another website, Metacafe.com, which is considered a filtered version of Youtube, is ranked at 150 by Alexa. Youtube has been ranked the 26th most popular website in India as per Alexa ranking.

“Consumers clearly view video as one of the most accessible, interesting and entertaining sources of content on the Web,” said Jack Flanagan, Executive Vice-President of comScore Media Metrix.

“The trends we are witnessing indicate that online video is emerging from its infancy and entering the mainstream. Many publishers and advertisers are responding to this trend, which means advertising dollars will continue to migrate online where consumers can be targeted with efficiency,” he further observed.

Founded in February 2005, YouTube allows people to easily upload and share video clips across the Internet through websites, blogs, and e-mail. It currently delivers more than 40 million video views every day with 35,000 new videos uploaded daily. The company has raised a total of $11.5 million funding from Sequoia Capital VC fund.

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