Top Story


Home >> Digital >> Article

Youtube drives online video mania even in India

Font Size   16
Youtube drives online video mania even in India, the online portal where people can watch and share videos, has broken into the comScore Media Metrix Top 50 websites for the first time, debuting at No. 40 with 16 million visitors. Video mania also drove a two-fold increase in traffic to MySpace Videos, which had 20 million visitors, trailing only Yahoo! Video with 21.1 million visitors, up 28 per cent from June figures.

Interestingly,, which tracks traffic of websites all over the world, ranks Youtube as the 16th most popular website. Another website,, which is considered a filtered version of Youtube, is ranked at 150 by Alexa. Youtube has been ranked the 26th most popular website in India as per Alexa ranking.

“Consumers clearly view video as one of the most accessible, interesting and entertaining sources of content on the Web,” said Jack Flanagan, Executive Vice-President of comScore Media Metrix.

“The trends we are witnessing indicate that online video is emerging from its infancy and entering the mainstream. Many publishers and advertisers are responding to this trend, which means advertising dollars will continue to migrate online where consumers can be targeted with efficiency,” he further observed.

Founded in February 2005, YouTube allows people to easily upload and share video clips across the Internet through websites, blogs, and e-mail. It currently delivers more than 40 million video views every day with 35,000 new videos uploaded daily. The company has raised a total of $11.5 million funding from Sequoia Capital VC fund.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video