Top Story

e4m_logo.png

Home >> Digital >> Article

YouTube adds shop button to TrueView ads

28-May-2015
Font Size   16
Share
YouTube adds shop button to TrueView ads

YouTube has added a call-to-action button to its TrueView in-stream video ads that allows shoppers to make purchases. In a blog post on the Official Google Blog, Google said that the new feature will “connect the dots between the moment a person watches a video and the moment they decide to make a purchase”.

TrueView for shopping will allow brands to showcase product details and images, along with the ability to click to purchase from a brand or retail site. The new feature will work across mobile phones, desktops and tablets.

The new initiative comes on the back of YouTube Cards, which was announced on May 16. “Thanks to the first-ever integration of the Google Merchant Center into video ads, advertisers need only connect their campaign with a Merchant Center feed to dynamically add products to their in-stream videos, customized for each user through contextual and audience signals like geography and demographic info,” wrote Google in the post.

Google said that online retailer Wayfair, which was part of early tests saw a three times increase per impression served as compared to previous campaigns. Meanwhile, beauty retailer Sephora saw 80+ per cent lift in consideration and 54+ per cent lift in ad recall and an average view time of nearly two minutes, according to the internet giant.
 

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO