Yepme.com has launched their latest brand association with Shah Rukh Khan’s upcoming film, Fan due for release on April 15, 2016.
The online fashion brand is running a 360 degree campaign, #iamfan contest, to promote its association across all platforms including social media. The contest revolves around Shah Rukh Khan looking for his 100 biggest fans. These fans will get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo.
Talking about the association, Vivek Gaur, Founder and CEO- Yepme, expresses his excitement towards the campaign. “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers, and the campaign will help us generate a plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication. What better way to initiate that than to make them talk about their love for Shah Rukh Khan, the man unarguably with one of the greatest fan following globally. It’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are definitively looking at this association as a good platform to gain popularity and recognition.”
The campaign has kick-started with the launch of the TVC with Shah Rukh Khan talking about the #iamfan contest. The TVC captures the mood of SRK’s most popular movies, clippings from the Fan movie teaser along with footage of the actor’s fans cheering for him.
To view the TVC:
Aside from being part of the movie logo, contest winners will be included in videos and promotions for the film. Additionally, lucky winners will get the opportunity to meet Shah Rukh Khan in person.
Ashish Patil, Business and Creative Head Vice President, Youth Films, Brand Partnerships and Talent Management commented, “Fan is going to be one of the most exciting projects to come out of YRF and among SRK's most path-breaking performances till date. We have always believed that it's the fans who make actors, stars and films, super hits. So we are delighted to partner with Yepme.com to present the millions of SRK fans worldwide, never before innovative opportunity to become a part of the core identity of Fan with the #iamfan contest."