Top Story


Home >> Digital >> Article launches brand association with Shah Rukh Khan’s Fan movie

Font Size   16
Share launches brand association with Shah Rukh Khan’s Fan movie has launched their latest brand association with Shah Rukh Khan’s upcoming film, Fan due for release on April 15, 2016.

The online fashion brand is running a 360 degree campaign, #iamfan contest, to promote its association across all platforms including social media. The contest revolves around Shah Rukh Khan looking for his 100 biggest fans. These fans will get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo.

Talking about the association, Vivek Gaur, Founder and CEO- Yepme, expresses his excitement towards the campaign. “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers, and the campaign will help us generate a plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication. What better way to initiate that than to make them talk about their love for Shah Rukh Khan, the man unarguably with one of the greatest fan following globally. It’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are definitively looking at this association as a good platform to gain popularity and recognition.”

The campaign has kick-started with the launch of the TVC with Shah Rukh Khan talking about the #iamfan contest. The TVC captures the mood of SRK’s most popular movies, clippings from the Fan movie teaser along with footage of the actor’s fans cheering for him.

To view the TVC:

Aside from being part of the movie logo, contest winners will be included in videos and promotions for the film. Additionally, lucky winners will get the opportunity to meet Shah Rukh Khan in person. 

Ashish Patil, Business and Creative Head Vice President, Youth Films, Brand Partnerships and Talent Management commented, “Fan is going to be one of the most exciting projects to come out of YRF and among SRK's most path-breaking performances till date. We have always believed that it's the fans who make actors, stars and films, super hits. So we are delighted to partner with to present the millions of SRK fans worldwide, never before innovative opportunity to become a part of the core identity of Fan with the #iamfan contest."

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO