Ybrant Technologies has acquired the online ad network AdDynamix in a $10 million deal. With this acquisition, Ybrant aims at consolidating its position in the digital marketing industry and strengthening its operations in the US. The deal was sealed in an exchange of cash and promissory notes.
Suresh Reddy, Chairman, Ybrant Technologies, remarked, “Given the deep network reach and the premier client roster of AdDynamix, we believe this acquisition will accelerate Ybrant’s opportunity and impact in the digital marketing arena.”
Benoit Pecqueur, Founder and CEO, AdDynamix commented, “Joining with Ybrant allows us to leverage the resources and talent pool of a large company to expand our technology and serve our existing clients in new ways. My team is excited to collaborate with the rest of the Ybrant team, reach broader sets of key publishers and deliver incredible value to our Advertisers.”
Ybrant Technologies Limited is also proposing to make a Public Issue of securities in the near future and is in the process of filing a Draft Offer Document with Securities and Exchange Board of India (SEBI).
AdDynamix is an interactive advertising network delivering ad management, video and digital media services to agencies, entertainment clients and direct marketers. Reportedly, the company has been offering online advertising solutions to many Fortune 500 clients.
AMS system, from AdDynamix, is claimed to provide advanced targeting options that give the advertiser the ability to reach to the right people at the right place and at the right time.