Top Story


Home >> Digital >> Article launches Yatra Care Program to ease travel worries

Font Size   16
Share launches Yatra Care Program to ease travel worries

Travel portal has reinforced its customer centric approach with the launch of the Yatra Care Program. The Program offers three services – Yatra Trip Guarantee, Yatra Miles and My Yatra – targeted at distinct customer segments.

India's online travel portal reinforced its customer centric approach with the launch of Yatra care program. The program has three services – Yatra trip guarantee, Yatra miles and My Yatra, targeted at distinct customer segments.Yatra trip guarantee will help the customers refunding Rs 500 on every 4 hours of delay in the flight.

Speaking on the Program, Dhruv Shringi, Co-founder,, said, “The Yatra Care Program is exclusive for customers. We have been at the forefront of the changing face of travel and have strived to introduce better services for the consumer, keeping in mind their needs and travel patterns.” Nikhil Rungta, Head of Marketing,, said, “It’s a first of its kind initiative. We did some research and got feedback from Yatra customers. The Yatra Care Program has been launched to help take away travel worries and make travel a hassle-free experience.”

The Yatra Trip Guarantee service addresses customer concerns regarding flight delays, baggage loss and trip cancellations. Shringi said, “With winters setting in, people traveling to and fro Delhi face problems owing to fog, now with Yatra Trip Guarantee, we will reimburse Rs 500 for every four hours’ delay in flight to everyone who has booked their tickets through”

Yatra Miles Program is a rewards programme that enables customers to earn points on purchase of every domestic air ticket on Shringi said, “This is the first loyalty Program to be launched in the online travel category and will go a long way in retaining customers.”

My Yatra helps keep records of the customer’s booking history for a year. What’s more, by logging on to My Yatra one can print or cancel one’s e-tickets.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO