Yatra.com goes mobile

Yatra.com goes mobile

Author | exchange4media Mumbai Bureau | Thursday, Aug 23,2007 9:19 AM

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Yatra.com goes mobile

Yatra.com has launched its mobile offerings, whereby users can book their flight tickets from their mobile phones. Branded as ‘Yatra.com on the Go!’, the company also intends to introduce hotel bookings, car rentals and bus bookings on mobile phones shortly.

Three different services are available for consumers – SMS service, WAP browsing of the travel site through GPRS phones, and a downloadable client application. Currently, the downloadable client application supports almost all WAP-enabled Nokia, Sony Ericsson and Samsung models. Very soon it would also be available for Motorola handset users.

Speaking on the launch of these services, Dhruv Shringi, Co-founder, Yatra.com, said, “Mobile is a natural progression for Yatra.com to help us offer our services to the growing 200 million mobile users across the country. This would bring us closer to our customers, making travel even more convenient with user-friendly applications on mobile handsets.”

Yatra.com was launched in August 2006 and currently, the website is reportedly posting average revenue of $9.5 million a month with a volume of 4,500 tickets and 250 rooms a day. The company projects a turnover of $120 million by the end of 2007 and expects to break even in 2008.

Tags: e4m

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