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Yamaha signs up C2W to promote limited edition Fazer

30-November-2004
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Yamaha signs up C2W to promote limited edition Fazer

Yamaha Motor India has signed up with Contests2win.com to promote Yamaha Fazer – the newly launched deluxe and limited edition version, via ‘BrandGames’. The customised C2W game-contests, BrandGames are built around brands and co-hosted on the Yahoo! and C2W websites.

BrandGames will help Yamaha get C2W and Yahoo users to spend over five minutes interacting with Fazer and thereby understanding that it combines the basic functions of a commuter bike with the more power, good pick up and greater comfort. The Ad inventory on Yahoo! will unveil the limited edition Fazer to a laser-targeted audience and lead them to play the Fazer BrandGames and stand a chance to win the bike itself. Also, a huge viral spin has been added to the contest.

The recently launched game has already attracted over 10,000 users. “It is a very valuable proposition as each user is spending five minutes of their time with undivided attention”, said Alok Kejriwal, CEO, Contests2win. Explaining further, he said, “This promotion exemplifies the power of interactivity and the reach which the Internet is able to deliver in India today. Through BrandGame, consumers are able to virtually touch, feel and experience the product. And the time spent in doing so is undiluted, pure playtime with brands”.

According to Dinesh Chandra, GM-Marketing Yamaha Motor India, “Fazer embodies the excitement around the Yamaha brand in India. This interactive promotion interestingly brings to life the key features of Fazer, namely excellent pick-up, comfort and style.”

And considering the popularity of the two websites, Yamaha can surely expect a lot of mileage from this digital communication initiative.

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