Top Story

e4m_logo.png

Home >> Digital >> Article

Yahoo to surpass 2 million subscribers by year-end

14-December-2002
Font Size   16
Share
Yahoo to surpass 2 million subscribers by year-end

Internet media company Yahoo Inc.'s chief executive Terry Sernel has claimed that Yahoo would pass its target of 2 million subscribers by the end of the year and post 20 percent growth in marketing services in 2003.

His forecast contrasts sharply with the outlook provided on Dec. 3 by AOL Time Warner Inc., which said ad sales at its America Online Internet access business would be down as much as 50 percent next year. Yahoo's marketing services business includes ads and paid search listings.

The company offered no changes to the guidance it gave in early October, with a forecast for 2003 revenue of between $1.08 billion and $1.18 billion.

The company claimed that through the third quarter, 70 percent of the company's subscription revenue came from four services: Internet access, personal ads, extra e-mail storage and the ability to access Yahoo mail through standard e-mail programs.

Semel said he expected Yahoo to get more involved over the next year in Internet access partnerships with cable and phone companies, as it has now with SBC Communications Inc. "We will participate, as the other big companies will, over the next year's time, no doubt about it."

While Semel declined to offer details on pricing or the nature of those plans, he indicated that all the big Internet media companies would be involved in so-called "bring-your-own access" deals in the next year. AOL last week indicated it was more aggressively pursuing such deals as many of its subscribers sought broadband connections through other sources.

With such a package, users would still be able to keep AOL e-mail, instant messaging and content, for example, regardless of who they connect to the Web through. "We' re not defending a dial-up business," Semel said about AOL's recent strategy to push into paid services to help offset a slowdown in other areas of its business. "And we have a six month to one year head start in on all our competitors."

Semel also said the future deals with cable and phone companies would not be structured in the same way Yahoo's SBC deal, indicating that the company's first access deal was a unique situation.

Source: HindustanTimes.com

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO