Top Story

e4m_logo.png

Home >> Digital >> Article

Yahoo shuts down video streaming site Yahoo Screen

08-January-2016
Font Size   16
Share
Yahoo shuts down video streaming site Yahoo Screen

Yahoo has shut down its video streaming site Yahoo Screen. Yahoo Screen was envisioned as the internet giant's answer to the likes of Netflix but, despite a revamp 16 months ago, the site has failed to retain traffic.

In a statement to exchange4media, a Yahoo spokersperson said, ""At Yahoo, we’re constantly reviewing and iterating on our products as we strive to create the best user experience. With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place."

It is no secret that Yahoo has been struggling in recent months. CEO Marissa Mayer has been forced to take a number of hard, and sometimes unpopular, decisions, as she tries to improve revenues while cutting down costs. Last year, Yahoo announced that it would be letting of more than 1,000 employees worldwide. It also announced later in 2015 that it will be spinning off its core business as a separate asset, though retaining its assets in Alibaba.

As of Wednesday, media reports suggested that the company might be on the verge of a further round of layoffs that could see about 10 per cent of its employees getting the sack.
 

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions