Top Story


Home >> Digital >> Article

Yahoo posts lacklusture Q1’16 results as sale looms

Font Size   16
Yahoo posts lacklusture Q1’16 results as sale looms

The internet company, which is courting potential buyers as it looks to offload its core business of content and search, posted Q1 revenue of $1.09 billion as opposed to $1.23 billion for the same period last year.;-as-pressure-mounts_63912.html

MaVeNS revenue (Mobile, Video, Native and Search) saw a YoY increase ending at $390 million as opposed to $365 million in Q1’15. Revenue from mobile saw a slight increase in Q1’16 and ended at $260 million as opposed to $234 million in Q1’15. However, desktop revenues fell YoY. Mobile revenue represented 21 per cent of traffic-driven revenue in the first quarter of 2015, and increased to 25 per cent in the first quarter of 2016.

Yahoo also revealed that the number of ads sold increased 8 per cent compared to the first quarter of 2015, while price-per-ad decreased 6 per cent compared to the first quarter of 2015.

"We delivered financial results at the high end or above our guidance ranges. We also achieved free cash flow of $297 million through improved working capital efficiencies, excellent cost controls, reduced capital expenditures and a large tax refund," said Ken Goldman, CFO of Yahoo. "While we remain focused on the strategic alternatives process as a top priority, our employees showed their determination and commitment to Yahoo by executing on our operating plan."


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...