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Yahoo on the lookout for ‘World Search’ king

29-May-2010
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Yahoo on the lookout for ‘World Search’ king

Yahoo! has embarked on its annual ‘World Search Championship’ for quiz and gaming enthusiasts. Started in 2008, the Championship is a month-long activity that is about speed and action where users have to answer 10 questions in the shortest possible time and are prompted to use search to find the right answers.

The contest page has a question which a contestant needs to answer and as a hint, the possible answer could be typed in a Yahoo! Search box. The level of difficulty increases as the contestant progresses in the game. Users can share their scores and also send it as a challenge to their friends on Facebook, Twitter, etc.

The Championship was kicked off in mid-May 2010 and will continue till mid-June.

Nitin Mathur, Senior Director - Marketing, Yahoo! India, elaborated, “World Search Championship is a simple yet innovative online contest. The game is extremely intriguing as it involves user engagement at a high level and also lets the player test his IQ skills. The quality of the content is superlative and helps the contestant to gauge his knowledge while having fun.”

On being asked what was so unique about the Championship, Mathur replied, “At Yahoo! we always aim to invent new ways for our users to easily find and explore things, people, sites, and information that they are looking for. World Search Championship intelligently provokes the users to find answers to intriguing questions being posed as part of the contest. It’s a very simple and engaging way to explore answers through an intuitive search interface.”

In 2008, when the Championship was launched, it was observed that a large number of quiz fans were book marking the site to play it multiple times. “Top 200 ranked contestants played the contest 40 times on an average to improve their scores. Trends indicated that the site traffic peaked between 12 noon and 3 pm and between 11 pm and 2 am, indicating high engagement during office and late night hours,” Mathur added.

The site, www.worldsearchchampionship.com, claimed to be the most trafficked gaming site in India with 1.1 million unique visitors and generated over 17 million page views.

Meanwhile, Chevrolet, the presenting sponsor, is upbeat about the association with a brand most online users reckon with. Ankush Arora, Vice President - Sales, Marketing & After-Sales, General Motors, said, “Chevrolet wants to be a pioneer in digital media. And since Yahoo! is a leader in the digital space, the association works well for GM. Chevrolet is constantly looking for engagement platforms and the search championship has given good results in the past. With the company’s focus on the mini segment, our TG core is now the youth and the activity helps address the target audience.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.