Top Story


Home >> Digital >> Article

Yahoo launches Yahoo! Tech to simplify technology and gadgets for consumers

Font Size   16
Yahoo launches Yahoo! Tech to simplify technology and gadgets for consumers

Web major Yahoo! Inc has launched a technology website, Yahoo! Tech (, which gives consumers plain, jargon free advice and information on choosing and using technology, be it digital cameras, computers or iPods.

The site features a broad selection of original and licensed content, hundreds of thousands of products with community product ratings and reviews, as well as shopping, community and personalisation features from across the Yahoo! network. Four experienced technology advisors offer daily guidance to consumers looking for information on consumer electronics from the featured 19 categories.

“Personal technology has become essential to our daily lives, but the growing number of product choices often confuses and overwhelms most consumers. We created Yahoo! Tech to make life a little less complicated for our users,” said Lloyd Braun, head of Yahoo!’s media group. “We’re integrating Yahoo!’s world-class tools and the most relevant technology content to deliver a one-of-a-kind experience to consumers,” he added.

Analysts feel that Yahoo has taken a strong step forward to give stiff competition to major tech portal Yahoo! COO, Dan Rosensweig, had served CNet Networks as President prior to joining Yahoo! Rosensweig also successfully persuaded CNet’s Editor-in-Chief, Patrick Houston, to join Yahoo! The new site has been built by Houston himself, who is serving as GM, Yahoo! Tech.

Yahoo! Tech will compete with CNet in attracting consumer technology advertising on the Yahoo! network, one of the industry’s largest online advertising categories. Yahoo is categorical on the technology advertising opportunities that the new site will open up. “Yahoo! Tech creates new opportunities for marketers on Yahoo! and will serve as an important anchor for consumer technology advertising. The site has been developed for all consumers, not just those who already have a deep understanding of technology, so advertisers have a unique opportunity to reach a broader tech purchasing audience not found at other vertical technology websites,” Yahoo! said in a statement.

Several leading advertisers have started working with Yahoo! with the launch of Yahoo! Tech, including Hewlett Packard, Verizon Wireless and Panasonic.

“HP and Yahoo! both know that complex technology is a turn-off for consumers,” said Mary Bermel, Director, Interactive & Emerging Media, HP. “Just as consumers trust HP products to be reliable and designed for the best experience, visitors to the new Yahoo! Tech site will welcome its easy-to-understand approach to technology,” she added.

Yahoo! Tech is offering users product and technology content from several leading consumer technology outlets, much of which is available exclusively on Yahoo! Tech. McGraw-Hill Professional will offer content from its best-selling ‘Quicksteps,’ ‘How to Do Everything,’ and ‘Headaches’ series. Yahoo! Tech also features product reviews and information from the leading names in technology publishing, including PC World, CNET and PC Magazine.

In addition to the licensed content, Yahoo! Tech has developed original content. The Yahoo! Tech editorial team will develop product packages and roundups on topics from ‘Best-Value PCs’ to ‘Must-Have Gadgets for a Road Trip,’ while four Yahoo! Tech advisors have been selected to address the technology needs of specific audiences through daily commentary about technology in their lives.

Yahoo! Tech will also feature original video programming, with a new initiative called “Hook Me Up”. The programme showcases Yahoo! Tech users receiving technology makeovers with a twist. Each three to four minute episode will feature a Yahoo! user receiving a mini-tech makeover that enhances his life.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...