Top Story

e4m_logo.png

Home >> Digital >> Article

Yahoo launches new homepage in India

08-March-2014
Font Size   16
Yahoo launches new homepage in India

Yahoo India has unveiled a brand new homepage available across smart phones, tablets and PCs. The new Yahoo Homepage, launched in six countries, including India, Singapore, Malaysia, Indonesia, Philippines, and Vietnam, makes it easier for the users to discover all the content they care about - right here on one page from any device of their choice.

The navigation has been made navigation simpler and one can browse top stories, check email, keep a tab on stocks, see photos, check the weather or even find out what the stars have in store.

The user can browse at his/ her convenience and choose to read, save-for-later or delete from view – making the whole experience personal. One can directly access the Weather forecast, Flickr photos, stocks on Yahoo Finance, and astrological forecasts for the day from utility apps hosted on the homepage.

Here’s what’s new:

• Easy-to-use with a modern and intuitive experience
• A cleaner design that’s easy to navigate
• More information in less space (surfacing headlines and summaries in an easy to read snapshot)
• Ease of use with the familiar search box, quick links to Yahoo properties and the ever popular Today Module in a larger view
• Fresh, infinite stream of content offering most popular stories
• An a virtually endless stream of content across news, sports, celebrity stories, entertainment and lifestyle
• Personalised view of your content stream and utility apps
• The stream of news also offers you choice – whether to read, ‘save for later’ or delete the story from your view making the experience more personal
• New utility apps including Yahoo Weather, Finance, Flickr that’s available right on the homepage can be customized according to user preference
• Facebook integration allows you to see your friends’ upcoming birthdays, on the Homepage itself
• Fast and available across devices
• Find all that you are interested in – news, mail, sports, photos, friends – on one single page
• Seamless experience across desktop, tablets and smart phones giving you the choice to continue enjoying Yahoo from anywhere

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...