Yahoo for mail, Indiatimes for Whatever! Survey digs into online habits of Indian netizens

Yahoo for mail, Indiatimes for Whatever! Survey digs into online habits of Indian netizens

Author | exchange4media News Service | Thursday, Sep 08,2005 7:22 AM

Yahoo for mail, Indiatimes for Whatever! Survey digs into online habits of Indian netizens

When it comes to online preferences, Indian netizens like to go with the best. In a survey carried out by online research agency JuxtConsult, Yahoo! India came out as the most preferred communication portal for e-mail and chat services.

In both e-mail and instant messaging, Yahoo! India is the leader with 38 per cent user share, whereas Rediff and Hotmail follow with 21 per cent and 18 per cent, respectively. Indiatimes occupies fourth position, while new entrant Gmail from Google, which is doling out accounts through invitation only, has already occupied a 5 per cent share of the user base among domestic netizens.

For news and information, Indian netizens log on to Indiatimes, apparently for its flagship news portal Timesofindia.com. Indiatimes is the frontrunner with 30 per cent share, be it general, sports or event-related news. But one thing the portal may not digest easily is that it stands at fourth position when it comes to searching for adult content, ahead of even many porn websites, including Playboy!

The runner-up in the news and information category is the NDTV portal. The website has grown tremendously within a short span of time after its launch in 2003. It has also been ranked as one of the best foreign news websites by Forbes magazine in the past. Rediff, though famous for breaking news, has to be satisfied with the third position with a 10 per cent user share.

The erstwhile Baazee, now eBay, seems to be the Badshah when it comes to online shopping, with an overwhelming 44 per cent user share, way ahead of Rediff and Indiatimes, which have 22 per cent and 17 per cent shares, respectively.

For searching jobs online, Naukri.com is the preferred destination, way ahead of other players with a whopping 46 per cent share. Monster and Jobsahead follow with 20 per cent and 12 per cent user shares, respectively. Timesjobs.com is ranked fourth with an 8 per cent share.

For searching a life partner, 31 per cent Indian netizens go to Shaadi.com (along with Fropper). There is a tie for the second place between Bharatmatrimony and Indiatimes (including Timesmatri.com and indiatimes dating service) with both garnering 16 per cent of votes from users.

When it comes to games and downloads, music portal Raaga.com leads the way with 18 per cent of netizens opting for it. Yahoo is placed second with 10 per cent using it for music and games.

Indian netizens have also the same preference when its come to searching for information. Googlers are well ahead of Yahooligans with an indomitable 75 per cent net population preferring Google over Yahoo, which has a meagre 6 per cent share.

The most preferred activity on the Net remains personal emailing with 96 per cent netizens opting for it. While 72 per cent people log on to the net for news and events, 63 per cent surf the net for career enhancement learning, according to the survey.

The survey, conducted by JuxtConsult in 10 cities across the country with a sample size of 30,000, throws some light on the online behaviour of Indian netizens.

Tags: e4m

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