After the revamping of major dailies such as The Times of India and Hindustan Times, the action now shifts to the Internet. Few months back, indiatimes.com came up with a new look site offering value added features in an aggressive fashion to increase its share in the web traffic. Now Rediff.com and Yahoo! India responds back in quick succession with a new design backed up by some new sections and services to strengthen their hold in the market!
Responding on the need for these changes Yahoo! India's country head Deepak Chandani said," We have consistently refreshed the home page (every year until 1999, and now after two years) based on what consumers are looking for and how Yahoo! evolves its products and services. We decided to do a redesign to showcase some of our services in a more streamlined, integrated and innovative way, based on what consumers are looking for." The process of revamping started in July and some more exciting changes will be made soon.
In addition to the redesign of the homepage offering a cleaner interface and sleeker tabs, Yahoo! has also launched two new properties - Yahoo! Dating for SMS and Yahoo! India TV. Started on the Independence Day, Dating for SMS helps users to find friendship & love on SMS. According to Deepak Chandani, the usage of SMS based services of Yahoo! India Mobile has already increased by 20%.
Besides adding to Yahoo users' delight, the revamped look offers additional innovative advertising modules to benefit the advertisers. Already brands such as Samsung, Airtel, TVS, Royal Challenge and British Airways have taken advantage of these new platforms to reach out to their target market. Deepak Chandani adds, "The ad campaigns, which have incorporated the new modules and technologies, have achieved significantly better results."
The user friendly interface and bigger shopping section on the Rediff.com arrests the attention of the user who logs on to the newer version for the first time. In a bid to increase its revenues, rediff.com has also introduced a new service 'rediffmail mobile' with an attractive proposition of 'e-mail on the move' in a partnership with telecom majors such as Airtel, Essar, Hutch, BPL, RPG, Reliance etc. By paying Rs.349 a year, the rediffmail user can access the mail on his mobile besides getting guaranteed freebies such as bigger mail box of 10 MB, 100 free SMS messages and a gift item.
How far these changes are going to help these portals in the intensely fought Internet arena in India is difficult to say but the Internet user is definitely not complaining, thanks to being showered with more value added benefits!