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Yahoo!India opens new innings with new cricket site

Yahoo!India opens new innings with new cricket site

Author | Asit Ranjan Mishra | Friday, Oct 07,2005 7:05 AM

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Yahoo!India opens new innings with new cricket site

How much cricket is too much? Apparently there is room for more. The latest to tap the immense popularity of the game is Yahoo!India, which recently launched its new, refurbished cricket microsite with a brand new international look and added features. Yahoo!UK is the only other Yahoo! site to have a cricket microsite.

The neatly designed site has only one full-length banner below its masthead, except the in-house banner. To break the clutter of too many cricket sites available on the Net, Yahoo!India has given more emphasis on interactive features – like Cric Quiz, Cric Graphics, Crictionary, Y! Dream Team contest, Cricket Countdown – and fact sheets than on news, at least on the home page.

Elaborating on the cricket site, Neville Taraporewalla, Country General Manager, Yahoo India, said, “We believe 70 per cent of Internet users in India, who log on to Yahoo, deserve better cricket property. The USP of the site is its good value pack.”

Though there were several websites devoted to cricket, “Our site is far more comprehensive and engaging than any other cricket site available today in India. We are among the very few sites to provide score cards in Hindi,” Taraporewalla added.

Former cricketing great, Sunil Gavaskar, is currently the only columnist writing on Yahoo’s cricket site. But Taraporewalla hinted that talks were on to sign up a couple of well-known sports commentators to write for Yahoo!India.

The site was also mulling on adding new features, including cricket blogging, Taraporewalla informed. Currently, the site provides only discussions on cricket through Yahoo! Groups.

Yahoo!India recently completed five years of operations in India. Hinting that the Internet behemoth was on the verge of launching a host of new features, Taraporewalla, however, added that it was too early to talk about it.

When asked about how Yahoo! was planning to promote the site, he said, “We have just launched the site and are watching the response, which has been quite encouraging so far.”

The new cricket site will find competition from sites like Cricinfo.com, Cricketnext.com besides cricket sites of Rediff, Indiatimes, Hindustan Times, ExpressIndia, etc.

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