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Yahoo!India mulling to launch Yahoo!Music, to expand news aggregation

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Yahoo!India mulling to launch Yahoo!Music, to expand news aggregation

Yahoo!India may soon launch its music site in lines of Yahoo!Music. Yahoo! had recently launched Yahoo! Podcasting developed at its Bangalore centre, through which a user can create voice blogs.

Revealing this to exchange4media, Dr Prasad Ram, Chief Technology Officer, R&D, Yahoo!India, said, “Yahoo!India is looking for many growth areas, including launching a music site.” He, however, refused to give any timeframe for its launch.

When asked whether the music site would have Indian content or it would only be a replica of the present international Yahoo!Music site, Prasad said, “Yahoo! always emphasises in blending the local flavour into its content keeping the local needs in mind, hence, we will provide more of Indian music.”

Talking about the music license and copyright issues involved, which is considered as a big hurdle in online music shopping, Prasad said, “I don’t think that will be a problem. If copyright issues could be solved for our international Yahoo!Music site, then there is no reason why we can’t address the issue here in India.”

Recently, Rediff had ventured into online music shopping with the launch of the music album of Sanjay Maroo, which is available for download for a nominal price. Rediff also indicated that it would be discussing the copyright issues involved with the Indian Music Industry (IMI) for a full-fledged music site.

When asked about whether Yahoo!India would follow the path of Yahoo! international website, which has employed Kevin Sites to provide multimedia content from armed conflicts around the globe, Prasad said, “We will be expanding our network as a news aggregator and you will come to see a lot of action in this area in coming days, but we have no plans to have our own content team.”

On the recent comment by Mahendra Swarup, CEO, Indiatimes in an interview with exchange4media that Yahoo!India had to come out with a really well thought out plan to compete with the Indian newsites who now were well-ahead in the race, Prasad said, “We don’t believe that we need to have a few people employed to create our own content. We believe with our vast community base, we will be able to create much larger amount of user-generated content where the real future lies. This way we could democratise the content generation process.”


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