Yahoo! India, the premier digital media company, and Malayala Manorama, the leading Malayalam language daily, today announced a partnership to deliver premium digital content in Malayalam.
The co-branded property malayalam.yahoo.com offers the combined editorial strengths of Yahoo! and Malayala Manorama to provide a superior digital content experience for the large base of 37 million* Malayalam speaking audience across the globe.
Malayalam on Yahoo! India offers local, national and global news across genres of politics, sports, business, governance, utility, lifestyle and entertainment. Select content such as movies, music, and weekend features from Manorama Online will also feature on this destination.
As per IAMAI’s (Internet & Mobile Association of India) iCube report, the Indian language audience is growing at a rate of nearly 40 per cent per year and the next wave of digital audience in India is expected to emerge from the non-English speaking population. These statistics indicate that there is a large base of internet users in India who are keen to access content in their own regional language.
Commenting on this launch, Arun Tadanki, Managing Director, Yahoo! India and South-East Asia said, “Launch of Malayalam content on Yahoo! India is yet another milestone in the execution of our language strategy, aimed at growing the overall Internet user base in India. Our choice of partner has always been driven by our commitment to bring in premium content from a trusted brand, in this case Malayala Manorama. Together, we bring the latest from the world of news, entertainment and other local interests to a discerning audience.”
This latest launch is the fifth in a series of language offerings from Yahoo! India – that started with Hindi followed by Tamil, Marathi and Bengali.
*IMRB report on the vernacular content consumption