Yahoo! has launched its mobile display advertising platform on the Yahoo Mobile web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas, enabling advertisers to reach consumers around the globe on their mobile phones.
Major global advertisers including Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines launched their inaugural mobile advertising campaigns on this new platform on February 14, 2007 The advertisements will run near the top of the Yahoo mobile web homepage. Consumers will be able to click on these interactive ads to directly call the advertiser or to get more information about the advertiser's offer.
"Yahoo's clear leadership in Internet display advertising combined with the global reach and popularity of our mobile services makes it natural that top advertisers are coming to us to go mobile," said Steve Boom, Senior VP, Mobile and Broadband, Yahoo.
The Yahoo! Mobile Web service is available through all major mobile operators around the world. The company also unveiled a streamlined Mobile Web homepage that makes it faster and easier for consumers to search, check their email, instant message, stay current on breaking news, catch up on sports and more.
The new advertising platform and home page is live on the Yahoo! Mobile Web service in Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, USA, UK and Vietnam.