Top Story

e4m_logo.png

Home >> Digital >> Article

Yahoo! launches mobile display advertising platform in 19 countries

16-February-2007
Font Size   16
Share
Yahoo! launches mobile display advertising platform in 19 countries

Yahoo! has launched its mobile display advertising platform on the Yahoo Mobile web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas, enabling advertisers to reach consumers around the globe on their mobile phones.

Major global advertisers including Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines launched their inaugural mobile advertising campaigns on this new platform on February 14, 2007 The advertisements will run near the top of the Yahoo mobile web homepage. Consumers will be able to click on these interactive ads to directly call the advertiser or to get more information about the advertiser's offer.

"Yahoo's clear leadership in Internet display advertising combined with the global reach and popularity of our mobile services makes it natural that top advertisers are coming to us to go mobile," said Steve Boom, Senior VP, Mobile and Broadband, Yahoo.

The Yahoo! Mobile Web service is available through all major mobile operators around the world. The company also unveiled a streamlined Mobile Web homepage that makes it faster and easier for consumers to search, check their email, instant message, stay current on breaking news, catch up on sports and more.

The new advertising platform and home page is live on the Yahoo! Mobile Web service in Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, USA, UK and Vietnam.

Tags

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company