As part of its marketing plans, Yahoo! India is planning to revamp its home page in line with Yahoo.com’s global design strategy. In addition, Yahoo! India is all set to launch a new property called ‘Yahoo! Dating for SMS‘ within a week in an effort to woo the youth segment.
According to the sources, the product has been built keeping in mind the user needs in India. Yahoo! Personals (Dating) in the US on the PC has now developed as a major business area for Yahoo! Inc. This service is leveraging on the expertise and learning that Yahoo! has built in this space said the source.
Recently, Yahoo! India and Pepsi Foods Ltd launched an aggressive online marketing initiative to promote Pepsi’s new launch ‘Pepsi Aha’. On Yahoo! India’s future tie-ups with Indian corporates, the source said that they are looking at marketing tie-ups with many Indian companies.
Incidentally, the portal started with the launch of its communication products Yahoo! Mail & Yahoo! Messenger for SMS in September last year.
As for the USP of Yahoo! Dating for SMS, the source claims that each user gets a user name and password, which is unique, and unless he/she shares it with someone it remains a secret. Yahoo Dating for SMS is really mobile. One can communicate to users even from other SIM cards. It gives one the freedom to communicate and is a ’roaming’ service—literally.
With a registered base of 2.2 crore users, Yahoo!India is now fine-tuning its marketing and advertising plans to popularise the portal in cyber space. In addition, Yahoo! India has forged marketing alliances with Shaadi.com to give access to the matrimonial service provider online
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