Top Story


Home >> Digital >> Article

Yahoo! India ties up with Oasis Cellular

Font Size   16
Yahoo! India ties up with Oasis Cellular

Recent restructuring aside, Yahoo! India continues to pursue its business plan. Working in the same direction, it recently tied up with Oasis Cellular, Rajasthan's largest mobile service operator to offer state-of-the-art "Yahoo! for SMS" mobile applications to its subscribers in the region.

As to what Yahoo! would gain out of the tie-up, Neville Taraporewalla, Director, Sales and Business Development, Yahoo! India, states, "This tie up with Oasis Cellular, one of the largest cellular operators in Rajasthan, helps us in connecting with the Oasis subscribers, and providing them an opportunity to access our various specialised services. It would lead to increase in the Yahoo! penetration within the Indian market and also further extend our services on the mobile platform".

Navaid Khan, CEO Hexacom India Limited adds, "These services will create value for the customers and Oasis is dedicated to provide maximum value and distinctive services to the customers."

Yahoo! India's mobile related services already have a large footprint in the various regions of the country, thanks to its tie-up with various cellular service providers. Says Taraporewalla, "If you have a Yahoo! id and are a Mobile subscriber of Orange in Mumbai, Hutch across the country, Oasis Cellular in Rajasthan & Escotel in Delhi, UP, Kerala and Madhya Pradesh, the mobile phone subscriber would be able to access his Y!mail & avail of Y! messenger services when he is mobile."

As to the other 'unique' mobile services that are in the pipeline, Taraporewalla refuses to divulge any details. He states, "We have a few unique services to be shortly offered. However, they will be announced only as & when they are rolled out.

Yahoo! India offers Yahoo! Messenger, Group SMS, Mail, Logos, Ring tones, Cricket, Astrology, Photo SMS, Jokes, Blink and Flash SMS, World Timings and wide range of services for SMS to mobile users in the country.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign