Recent restructuring aside, Yahoo! India continues to pursue its business plan. Working in the same direction, it recently tied up with Oasis Cellular, Rajasthan's largest mobile service operator to offer state-of-the-art "Yahoo! for SMS" mobile applications to its subscribers in the region.
As to what Yahoo! would gain out of the tie-up, Neville Taraporewalla, Director, Sales and Business Development, Yahoo! India, states, "This tie up with Oasis Cellular, one of the largest cellular operators in Rajasthan, helps us in connecting with the Oasis subscribers, and providing them an opportunity to access our various specialised services. It would lead to increase in the Yahoo! penetration within the Indian market and also further extend our services on the mobile platform".
Navaid Khan, CEO Hexacom India Limited adds, "These services will create value for the customers and Oasis is dedicated to provide maximum value and distinctive services to the customers."
Yahoo! India's mobile related services already have a large footprint in the various regions of the country, thanks to its tie-up with various cellular service providers. Says Taraporewalla, "If you have a Yahoo! id and are a Mobile subscriber of Orange in Mumbai, Hutch across the country, Oasis Cellular in Rajasthan & Escotel in Delhi, UP, Kerala and Madhya Pradesh, the mobile phone subscriber would be able to access his Y!mail & avail of Y! messenger services when he is mobile."
As to the other 'unique' mobile services that are in the pipeline, Taraporewalla refuses to divulge any details. He states, "We have a few unique services to be shortly offered. However, they will be announced only as & when they are rolled out.
Yahoo! India offers Yahoo! Messenger, Group SMS, Mail, Logos, Ring tones, Cricket, Astrology, Photo SMS, Jokes, Blink and Flash SMS, World Timings and wide range of services for SMS to mobile users in the country.