Yahoo! India has announced the launch of oneSearch SMS, the company’s latest search offering in the mobile space for Indian consumers. oneSearch SMS will enable mobile subscribers in India to search for information anytime with the help of their mobile phones. The service will also benefit a large percentage of mobile users who rely heavily on SMS to stay connected. With this, Yahoo! has further extended its global leadership in mobile search.
Pranesh Anthapur, Chief Administrative Officer, Yahoo! India, said, “India is one of the fastest-growing mobile markets in Asia. Yahoo! is committed to providing Indian consumers easy-to-use mobile products and services to help them access the Internet.”
“By providing mobile consumers with instant answers for any search query sent via SMS, we are drastically improving the mobile search experience and will now expand our reach to almost all mobile users in the country,” said Manish Dalal, Senior Director, Mobile Products, Yahoo! India.
oneSearch SMS is available through all major operators, including Airtel, Reliance Mobile, Vodafone, Idea Cellular, BPL Mobile, Aircel, Tata Indicom, and Spice Telecom.
Along with oneSearch SMS launch, Yahoo! has also enhanced its existing oneSearch WAP product by introducing new content clusters, including local business listings, flight status information and Yahoo! Answers content. This is in addition to other content clusters like web results, mobile web results, weather, news, finance, web images, and Flickr photos.