Top Story

e4m_logo.png

Home >> Digital >> Article

Yahoo! India launches local information destination

11-June-2008
Font Size   16
Yahoo! India launches local information destination

Yahoo! India has launched its local information destination, Yahoo! India Local Beta, available at local.yahoo.in. This new offering provides a compelling user experience with relevant local information that impacts users’ daily needs, and is available in Delhi, NCR, Chennai, Mumbai and Bangalore.

Yahoo! in the last four months has been growing aggressively. In February it introduced maps and directions; in April it introduced walking routes pan-India; and in May it introduced ‘Glue Pages Beta’ which takes search to the next level by collating and integrating the most relevant information from across the entire Web on to a single topical results page. In March the Yahoo! front page got a new look and feel.

Gopal Krishna, Head of Audience, Yahoo! India, said “Yahoo’s Local Beta exemplifies our strategy to be the leading starting point on the web by providing a relevant and compelling experience for local needs. We this product, we are trying to make the web more useful, engaging, interesting and localized to our users.”

Yahoo! Local provides information such as business listings, maps, directions, local events and current movies. There is a wide range of categories like restaurants, pubs, shopping malls, hospitals, schools, tailors, banks, health and fitness and 24-hour pharmacies.

Users can write reviews, leave footprints, mark businesses on maps, add listings or events on Yahoo! India Local. Local businesses across categories can now get listed for free.

There a special feature called ‘essentialist’ at Yahoo! India Local which aims to provide solutions for common problems. For instance, if someone is new in a particular city, the list will provide details of essential services such as nearest gas agency, cable TV provider, provision store, pharmacies, packers and movers among others.

“Designed to create an active and vibrant community, Yahoo! India Local will enable its users to harness community knowledge. With user-friendly tools like review and footprints, people can now find, use, share and enhance their local information,” said Sridhar Ranganathan, Business Head, Local Maps, Yahoo! India.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...