Top Story

e4m_logo.png

Home >> Digital >> Article

Yahoo! India launches local information destination

11-June-2008
Font Size   16
Share
Yahoo! India launches local information destination

Yahoo! India has launched its local information destination, Yahoo! India Local Beta, available at local.yahoo.in. This new offering provides a compelling user experience with relevant local information that impacts users’ daily needs, and is available in Delhi, NCR, Chennai, Mumbai and Bangalore.

Yahoo! in the last four months has been growing aggressively. In February it introduced maps and directions; in April it introduced walking routes pan-India; and in May it introduced ‘Glue Pages Beta’ which takes search to the next level by collating and integrating the most relevant information from across the entire Web on to a single topical results page. In March the Yahoo! front page got a new look and feel.

Gopal Krishna, Head of Audience, Yahoo! India, said “Yahoo’s Local Beta exemplifies our strategy to be the leading starting point on the web by providing a relevant and compelling experience for local needs. We this product, we are trying to make the web more useful, engaging, interesting and localized to our users.”

Yahoo! Local provides information such as business listings, maps, directions, local events and current movies. There is a wide range of categories like restaurants, pubs, shopping malls, hospitals, schools, tailors, banks, health and fitness and 24-hour pharmacies.

Users can write reviews, leave footprints, mark businesses on maps, add listings or events on Yahoo! India Local. Local businesses across categories can now get listed for free.

There a special feature called ‘essentialist’ at Yahoo! India Local which aims to provide solutions for common problems. For instance, if someone is new in a particular city, the list will provide details of essential services such as nearest gas agency, cable TV provider, provision store, pharmacies, packers and movers among others.

“Designed to create an active and vibrant community, Yahoo! India Local will enable its users to harness community knowledge. With user-friendly tools like review and footprints, people can now find, use, share and enhance their local information,” said Sridhar Ranganathan, Business Head, Local Maps, Yahoo! India.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education