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Yahoo! India launches another innovation in search – My Web 2.0

06-June-2006
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Yahoo! India launches another innovation in search – My Web 2.0

Yahoo! India has announced the release of My Web 2.0 in India. My Web is a ‘personal and social search engine’ that provides users a simple way to save, organise and tag actual web pages and bookmarks, recall them from any computer, as well as selectively share their personalised My Web with friends and a broader community of users with similar interests.

My Web content from a user’s own personal archive as well as from a user’s community are also displayed in the typical web search results page, further complementing results from Yahoo!’s leading web search engine.

The release of My Web 2.0 enables users to create their own personal online archive by saving their favourite pages, search results, and search history to My Web. Users can save, organise and find pages in a superior manner to browser bookmarks, as the pages can be tagged and organised, and the contents of the pages are fully searchable and can be cached. Additionally, unlike bookmarks, a user’s “My Web” is accessible from any computer (much like web mail), with no risk of losing saved bookmarks.

Speaking about the new offering, George Zacharias, Managing Director, Yahoo! India, said, “Yet another example of Yahoo’s innovative approach, My Web 2.0, dramatically improves the relevance of search results.”

“The Internet is becoming more community-orientated and users want access to trusted information. We see social search as the next phase of web search. My Web helps users tap into the power of communities, using tagging and sharing to improve their search experience. My Web 2.0 combine’s social search with the power of web search to provide the user with more relevant results,” he added.

When users sign up at My Web and run a search, they see results at the top of the page derived from content that they saved in My Web and interesting links that other people have saved as a complement to the normal web search results, providing an even more relevant search experience.

My Web 2.0 provides significant feature enhancements to the earlier My Web product based directly on user feedback and include tagging, unidirectional connections, additional sharing controls, enhanced profile personalisation and easy import of web pages.

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