Yahoo! extends video-on-demand license with Sony BMG

Yahoo! extends video-on-demand license with Sony BMG

Author | exchange4media Mumbai Bureau | Thursday, Nov 22,2007 6:01 AM

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Yahoo! extends video-on-demand license with Sony BMG

Yahoo! and Sony BMG Music Entertainment have announced the signed plans to extend their video-on-demand license. In addition to expanding the existing relationship into additional territories around the world, the new worldwide deal adds a broad array of additional Sony BMG music videos to the Yahoo! Music catalog.

As part of the agreement, Sony BMG music videos will be available for distribution across Yahoo! and off-network through a Yahoo!-branded video player. The deal also enables Yahoo! users to utilise various Sony BMG audio recordings in user-generated audiovisual content.

“Yahoo! is an important part of our overall strategy to make our artistes’ music videos widely available, while at the same time, building a strong future for our online businesses,” commented Thomas Hesse, President-Global Digital Business and US Sales, Sony BMG.

“Yahoo! is committed to providing our users with the most comprehensive array of entertainment content. This partnership not only enhances our video offerings, but also offers Sony BMG artistes broad exposure among our global audience of music and entertainment fans,” added Ian Rogers, General Manager, Yahoo! Music.

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