Marking the 10th anniversary of the parent company, Yahoo! India has announced the Yahoo! Mobile Megafest, an offer for the mobile users across the country. Staring March 21, mobile consumers will get a chance to download select ringtones, wall papers, polyphonic tones, mobile games, logos and picture messages free of cost.
Yahoo! India has tied up with all its cellular partners like Hutch, Orange in Mumbai, Airtel, Oasis Cellular, Escotel, Aircel, Spice and Dolphin in Mumbai for coming up with this offer. For entering into a world of free mobile content, all a consumer needs to do is SMS the word 'FREE' to 8243.
On the new offer, Vishal Maheshwari, Head of Yahoo! India Mobile, said, "Yahoo! India's mobile content, whether its ringtones, wallpapers or java games are becoming a craze among the mobile users. Yahoo being one of the first providers of short code access content is keen to expand the market for content-based services, both in terms of attracting non-users as well as increasing the depth of consumption among existing subscribers."
During the Yahoo! Mobile Megafest, consumers can download unlimited content from a chosen list; whether it's ringtones from latest Bollywood tracks, or fast-paced mobile games like Desert Rally or Banana split, no download fee will be charged. Only standard operator charges for SMS to shortcode 8243 will apply during this Megafest.
Normal download costs vary (depending on the operator) from Rs 7 to 10 for ringtones to Rs 50 to 99 for mobile games. For wallpapers the standard rate of download is Rs 10, for polyphonic tones it's Rs 10 to15, while the rate for downloading a logo or a picture message could vary from Rs 3- 8. Consumers will be freed of these charges during the Yahoo! India Mobile MegaFest. The Yahoo! Mobile Megafest will be on from March 21 to March 31, 2005.
Yahoo India's Mobile initiative is the largest in the country with approximately 60 per cent share in volume terms and 80 per cent share in value terms.