Yahoo! India has appointed Publicitas Digital to handle its online sales in Andhra Pradesh, Tamil Nadu, Gujarat, Uttar Pradesh, West Bengal and Kerala. Publicitas Digital will oversee the promotional, sales and management of Yahoo! India’s digital advertising function on the Yahoo! website as part of its agreement for these states.
Neville Taraporewalla, CEO and Online Media Director (Asia Pacific), Publicitas Digital, said, “Through this partnership, Yahoo! can actually expand its markets in these regions. Of the total advertising spends in the country, 20-25 per cent comes from Tier 2 and 3 cities, and new audiences are formed in these markets. Through local advertising on Yahoo!, retail advertisers can benefit the most as they can effectively target the local users.”
Commenting on the contract, Taraporewalla said, “The contract is being signed with an objective to build and reach out to newer markets over a period of time.”
Publicitas Digital is a Mediascope Publicitas company that provides outsourcing solutions to online publishers for the promotion, sales and management of their digital advertising space at the international and domestic levels.