Yahoo! and Havas Digital announce global advertising partnership

Yahoo! and Havas Digital announce global advertising partnership

Author | exchange4media News Service | Wednesday, Jun 11,2008 7:54 AM

Yahoo! and Havas Digital announce global advertising partnership

Yahoo! Inc. and Havas Digital, one of the world's leading interactive agencies, have announced a global partnership that encompasses all of the operating units within Havas Digital. Havas Digital is the umbrella holding company that manages all Havas Media's interactive companies.

Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo's technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP from Yahoo! which significantly simplifies the process of buying and selling ads online.

AMP from Yahoo! is due to roll out beginning with members of the Newspaper Consortium in Q3 2008. This relationship will also include a partnership between Yahoo! and Havas Digital's Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

Yahoo! will provide the Right Media Exchange platform to enable Havas Digital to create a digital media trading practice to effectively driveresults for both large and small advertisers and web publishers. In collaboration with Yahoo!, Havas Digital will help to grow the exchange by bringing new advertisers and publishers to the ecosystem across many markets. In addition, the parties will develop global training resources to facilitate exchange participation.

"By deepening our strategic media relationship with Yahoo!, Havas Digital will develop an innovative trading platform that can apply the insights in Artemis to the benefit our clients. The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale," said Don Epperson, CEO, Havas Digital.

Hilary Schneider, EVP, Global Partner Solutions for Yahoo, said, "We are proud to partner with Havas Digital in driving online marketing leadership. The innovation happening at Havas Digital, combined with our technology solutions, will help them to achieve a new level of insights and performance for their clients.”

Tags: e4m

Write A Comment