Xpert Media Technology launched Mensxpert.com, a free online magazine for men. The magazine is targeted at the modern, professional male in the 20-36 age group. It aims to tackle men’s issues that go well beyond sports and stocks. Using reader suggestions as the driving force behind its content, the magazine updates daily with features on dating, fashion, lifestyle, health, work-life and entertainment.
“We’re focused on filling up the huge gap in information that exists when it comes to lifestyle topics that concern men. It’s surprising that even big portals like Indiatimes have women-specific sections under their lifestyle columns, but have nothing dedicated to men,” pointed out Ankur Bhatia, President & CEO, Xpert Media Technology.
With over 2,000 articles currently in its archives, MensXpert would cover all subjects of interest to men in a straightforward and practical manner, making the advice and suggestions of experts from various fields as the base for all its content.
“The content posted on the website would always be in direct response to the requests of our readers. Every page on the site has place for our readers to enter their concerns and suggestions. If they are experiencing a problem or a setback in any area of their life, they can write to us. The editorial team will then consult a panel of experts and address reader’s concern in the form of a featured article. Intertwining the solution of that specific issue with general suggestions, our team of writers will try and reach out to as wide an audience as possible. We’ve simplified things for the busy man by situating all the great content they want in an interactive, easy-to-navigate, classy digital magazine,” said Rahul Dutta Gupta, Feature Editor, MensXpert.
“This is just the perfect time for advertisers to start branding online as more and more of the targeted demographic is switching from traditional print and electronic mediums and spending time on the Internet. Internet is making reading habits change globally and we already see several iconic mainline magazines switching to online media, a trend which will soon become evident in India as well,” added Bhatia.
Along with a massive online campaign, MensXpert also plans a slew of initiatives across India to promote the brand, including a print campaign along with an eight-city club tour. MensXpert has already signed huge deals with apparel and telecom clients as part of their pre-launch efforts. “The advertising community has responded positively to the concept of an online magazine which provides a wealth of fresh and opinionated male-centric lifestyle content tailored to perfection for today’s modern young professional,” claimed Bhatia.
The portal is at a nascent stage and would keep evolving with more interactive tools for men, more dedicated sections and India’s first specialty online shopping mall for men.
Xpert Media Technology was founded by Bhatia. The company aims to provide lifestyle and entertainment solutions, delivered through web and mobile. Bhatia was previously Head of Marketing and Communications with Media Trans Asia Group, responsible for launching magazine titles such as ‘Maxim’ and ‘Travel+Leisure’. He began his career as Brand Manager with Motorola India Ltd.