Digital agency Xenium Digital has recently launched an interactive centre in Mumbai, called Xenium Lab, wherein brands and media agencies can experience a certain technology, along with content before including it in their media plans.
Commenting on the strategy behind launch of Xenium Lab, Parvez Naaz, Chief Executive Officer, Xenium Digital said, “With emerging technology, brands today want to include these advancements in their communication plans too. Most of the brands look and understand the basics of these technologies online and then go to their agencies for its inclusion in their media plans. Our primary objective of setting up this lab is to invite them to get a first-hand experience of technology.”
The agency is in the process of launching an interactive application for an upcoming 3D computer-animated musical film, ‘Legends of Oz: Dorothy’s Return’. Along with this, it is in talks with few online game publishing sites for finalising projects. The agency is also doing some interesting work in the space of mobile application development and gaming.
Naaz started Xenium Digital in 2006 with a four-member team. Today, the team has grown to over 30 professionals. The agency recently roped in Som Sengupta as Creative Director.