With 'Namma PC,' Xenitis Computers will have a nationwide presence in the personal computer segment. After ruling east with 'Aamar PC,' west with 'Amchi PC' and recently launched 'Apna PC' in North, Xenitis will rock the South with 'Namma PC' in early April.
Sharing the vision of the company with exchange4media, Shantanu Ghosh, Director, Xenitis Group of Companies, said, "The overall market size in PC is around 28 per cent in south. Clubbing together Namma PC brand and our component business, we plan to target a market share of 25 per cent."
The company will launch its product in Bangalore, Hyderabad, Chennai and Cochin to begin with. The campaigning will initiate only after the market launch of the product and it will be a combination of hoarding, TV commercials, print and direct marketing.
Elaborating the winning points for Namma PC that is set to face a stiff competition from HCL and HP, Ghosh said, "we will be able to pull the customer to us as our product pricing is extremely competitive vis-à-vis other brands. Besides, we have around seven ranges of machines starting at Rs10, 000 to Rs 25."