Xaxis announced several key additions to its Indonesia operations today, led by the appointment of Yunnita Avreda as Director, Xaxis Indonesia. The company also announced the hiring of Dian Jaya as Head of Client Development and the addition of Tejender Singh to the operations team.
In her new role, Avreda will be responsible for leading Xaxis operations in Indonesia, growing revenue and attracting new business while managing a team of 10 people with a view to double next year. Arshan Saha, vice president, Xaxis Southeast Asia, will continue to oversee the market as part of his regional purview.
Before joining Xaxis, Avreda was Country Manager, Indonesia for mobile ad agency Big Mobile. In this role she significantly expanded the company’s Indonesia operations, leading new business wins for clients including Toyota, Bank Rakyat Indonesia, Wings Corp and BMW. Previously, Avreda spent more than a decade in media, working at leading entertainment companies in Indonesia and Vietnam including FBNC TV, MTV Vietnam, FremantleMedia Indonesia and Amaardyo Pictura.
Avreda is joined by new Head of Client Development, Dian Jaya. Jaya will manage existing business while providing support for new business. Within this role, Jaya will work closely with senior agency partners and clients, serving as an educator and evangelist for Xaxis’ programmatic buying solutions.
Tejendar Singh joins the operations team where he will manage all campaign trading and tracking.. He will also work closely with the sales team performing pre and post campaign analysis.
“The Indonesian market is on the cusp of explosive growth. The country boasts the world’s 4th largest population with over 250 million people, and its digital capabilities are growing at an aggressive pace,” said Ed Thesiger, GroupM CEO, Indonesia and Vietnam. “The market will be a critical point of emphasis for Xaxis as we expand our operations throughout South East Asia.”
“Indonesia represents a tremendous opportunity,” said Saha. “To that end, we have been working exceptionally hard to make sure we have all the right ingredients to lead in market. The addition of Avreda is a big piece of that puzzle, as are Dian and Tejender. They join a team already making strides growing the business and setting Xaxis up for even more success as the market continues to expand.”