Top Story


Home >> Digital >> Article

Wynncom Mobiles unveils online campaign; pegs social networking

Font Size   16
Wynncom Mobiles unveils online campaign; pegs social networking

To create brand awareness amongst the B class cities and rural market through the online medium, Wynncom Mobiles has launched an online communication campaign ‘Ab Style se karo Social Networking’.

Wynncom has come up with an exclusive idea of product positioning by means of the Internet, mainly to highlight its stylish features, social application benefits and lots more at just one click. Wynncom conducted a consumer behaviour survey, keeping in focus the tech savvy and Internet fixated youth. The company is eyeing the Tier II and III categories and is focused on vernacular news and entertainment sites.

The target sites include 123Greetings, Aaj Tak, Web Duniya, Amar Ujala, Andhra Prabha, Bharat Matrimony, Bhaskar, Bollywood Hungama, Dianmani, Divya Bhaskar, Great Andhra, Guruji, Jagran, Kannada Prabha, Manorama Online, Matribhoomi, Mid Day, Rajasthan Patrika, and Songs Pk.

This initiative is a move by Wynn Telecom to fortify its presence. The ‘Ab Style Se Karo Social Networking’ campaign was specially exposed on the site keeping in focus the number of visitors on the site on Friendship Day.

The company claims to have received 15,600 clicks out of 11mn with a 14 per cent CTR and ad was exposed to 2.36 million Internet users in the target market.

Commenting on the campaign, Naved Chaudhary, Head - Marketing, Wynn Telecom, said, “Today, Internet is the best medium to get connected to the masses. India adds around 1 crore Internet users every year, among which 80 per cent are in the age bracket of 15-35 years. So, majority of the audience is youth and they have good knowledge, are potential buyers, market influencers, trend setters and so on. We decided to make the best possible use of it. This initiative will help us get closer to the crowd, and in turn get us noticed on a larger platform.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship