To create brand awareness amongst the B class cities and rural market through the online medium, Wynncom Mobiles has launched an online communication campaign ‘Ab Style se karo Social Networking’.
Wynncom has come up with an exclusive idea of product positioning by means of the Internet, mainly to highlight its stylish features, social application benefits and lots more at just one click. Wynncom conducted a consumer behaviour survey, keeping in focus the tech savvy and Internet fixated youth. The company is eyeing the Tier II and III categories and is focused on vernacular news and entertainment sites.
The target sites include 123Greetings, Aaj Tak, Web Duniya, Amar Ujala, Andhra Prabha, Bharat Matrimony, Bhaskar, Bollywood Hungama, Dianmani, Divya Bhaskar, Great Andhra, Guruji, Jagran, Kannada Prabha, Manorama Online, Matribhoomi, Mid Day, Rajasthan Patrika, and Songs Pk.
This initiative is a move by Wynn Telecom to fortify its presence. The ‘Ab Style Se Karo Social Networking’ campaign was specially exposed on the site 123greetings.com keeping in focus the number of visitors on the site on Friendship Day.
The company claims to have received 15,600 clicks out of 11mn with a 14 per cent CTR and ad was exposed to 2.36 million Internet users in the target market.
Commenting on the campaign, Naved Chaudhary, Head - Marketing, Wynn Telecom, said, “Today, Internet is the best medium to get connected to the masses. India adds around 1 crore Internet users every year, among which 80 per cent are in the age bracket of 15-35 years. So, majority of the audience is youth and they have good knowledge, are potential buyers, market influencers, trend setters and so on. We decided to make the best possible use of it. This initiative will help us get closer to the crowd, and in turn get us noticed on a larger platform.”